Market expansion
Enter a new market, in either direction
Market reading, the right contacts, an entry without burning your first opportunities.
What we carry
01
A market reading before the investment
Demand, pricing and competition, verified before committing resources.
02
Cultural codes, not only language
Decision rhythms and personal relationships matter as much as the plan.
03
The Canada-Mexico corridor, both ways
Our best-known corridor, with qualified contacts on both sides.
04
Doors opened by people you can trust
Targeted introductions rather than cold emails.
The pathway in six phases
From initialization to ongoing steering
Phase 01
01
Initialization and framing
Position the ambition and the target market
Before the study, state what the company is really looking for: volume, a beachhead or diversification.
- Review of the current offering and its transferability
- Definition of the target market and the direction of the corridor
- Mobilizable resources, budget and expected payback horizon
- Decision criteria set before the analysis results
Phase 02
02
Project planning
A numbers-based analysis, then an entry mode chosen
The market study leads to an entry plan with an owned level of risk, not a report filed in a drawer.
- Segment size, incumbent players and a real pricing grid
- Regulatory constraints, standards and customs obligations
- Comparison of entry modes, from distributor to subsidiary
- Commercial roadmap with milestones and budget
Phase 03
03
Business structuring
Put in place the required commercial presence
Depending on the chosen entry mode, the structure ranges from a simple representation to a full local entity.
- Choice of the local structure and its tax regime
- Distribution, representation or joint-venture contracts
- Adaptation of the offering, prices and commercial documents
- Supply chain, incoterms and payment terms
Phase 04
04
Partner orchestration
Doors opened by people you can trust
A market entry moves much faster through targeted introductions than through cold emails.
- Identification and qualification of local partners
- Tax specialists, freight forwarders and sector advisors from our network
- Preparation of meetings and of the expected negotiation codes
- Trade missions organized on both sides of the corridor
Phase 05
05
Set-up logistics
Set operations on the ground
The entry becomes real when the first orders flow and someone answers locally.
- Office, warehouse or shared space according to expected volume
- Recruitment or mandate of a local representative
- Start-up of administrative and customs flows
- First buyer meetings prepared and attended
Phase 06
06
Ongoing steering
Correct course over the first quarters
A new market is read mainly through the first refusals. Follow-up exists to adjust fast, not to defend the initial plan.
- Pipeline tracking and the real conversion rate
- Adjustment of price, pitch and chosen channel
- Governance points with leadership
- An owned decision to accelerate, hold or exit
Go further
The sections of this microsite
Market analysis and method
Segments, pricing, regulation and possible entry modes.
Open →Canada-Mexico corridor
Partners, suppliers, buyers and prepared trade missions.
Open →Frequently asked questions
Length of an engagement, deliverables, sectors covered.
Open →Write to us
Describe the market you target and your horizon.
Open →A market is read before you commit to it.
Thirty minutes, no commitment, to see where your project stands and name the first useful step.
Contact us